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Merrill Lynch turns bearish on Palm, slashes stock price targets

Derek Kessler News Tuesday, 23 February 2010

It wasn’t that long ago that Merrill Lynch analyst Vivek Arya was all gung-ho about Palm, placing the stock in the buy column with a $20 price target. But Arya’s optimism seems to have faded, and he has not only moved Palm into the underperform (i.e. sell)...

Verizon and Palm pulling out the advertising stops

Derek Kessler News Sunday, 21 February 2010

If you’ve watched any TV in the last week you’ve probably seen an ad for the Palm Pre Plus on Verizon, and maybe even one for the Pixi Plus. But TV land isn’t the only place you&...

Verizon drops the moms, advertises webOS as the awesomeness that it is

Derek Kessler News Wednesday, 17 February 2010

[ youtube link - embedding disabled for whatever reason ]

Forget moms, let’s talk software! With Valentine’s Day in the past, Verizon has now turned their attention and...

Pre is the Fall Guy in Superbowl Commercial

Dieter Bohn News Monday, 08 February 2010

 

We didn't see any of the Mom-focused Verizon commercials for the Pre, unfortunately, but we did briefly see the Pre appear in a commercial for SMS Info company KGB.

It was bittersweet, though, as not only...

TiVo pits Palm ads vs. BlackBerry ads; Palm ....Wins?

Derek Kessler News Friday, 08 January 2010

If there’s one company that is the bane of advertisers, TiVo would be it. Their “timeshifting” devices (i.e. DVRs) have enabled consumers not only to watch TV later, but to skip commercials and get to what they really want to watch. And while most consumers may not own a TiVo,...

AdMob reveals open source ads SDK for webOS

Derek Kessler News Thursday, 03 December 2009

A heavyweight in the mobile advertising arena has thrown their resources behind webOS: AdMob. The firm, which was recently acquired by Google, has targeted mobile advertising for several years, particularly on websites designed for mobile phones and on smartphone OS apps. AdMob...

Pre featured in USA Today article on mobile social networking

Derek Kessler News Wednesday, 21 October 2009

Today’s USA Today featured an article about the mobile internet, specifically how advertisers desperately want to capitalize on the exploding use of the internet on mobile devices. And even more specifically,

It's Time: Enough with this Palm Pre Campaign

Dieter Bohn Editorials Thursday, 20 August 2009

Imagine a world where Palm's commercials for the Pre were uncontroversial, effective, compelling, and well liked.  A world where Palm followed up on the original "Flow" commercial with ads that established the Palm Pre as a brand to be reckoned with. ...

Palm Pre Ad Study: "Inspiration" and "Happiness" Evoked

Dieter Bohn News Monday, 10 August 2009

Talkin' Pre -- Week ending 31 July

Annie Latham News Saturday, 01 August 2009

Here's the Pre News we missed last week and a little bump for some other stories we wanted to revisit.  Let's Talk Pre!

> Roger that.  Looks like Roger McNamee, managing director and co-founder of Elevation Partners, has been making news again in the Blogosphere. Digital...

Google Announces AdSense for Mobile Applications

Jonathan Downer News Thursday, 25 June 2009

 

If you've...

Palm Pre Ad in Best Buy's June Buyer's Guide

Jason Robitaille News Thursday, 28 May 2009

   

Sprint's Ad Campaign Grows, Adds Nascar, Will Grow More

Dieter Bohn News Thursday, 30 April 2009

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