Sprint's employing some Synergy (yeah, we had to do it) with their massive NASCAR sponsorship and their desire to get the Pre out there, giving it a huge placement at the Sprint Cup All Star Race, as noted in our Palm Pre Forums.
It looks as though the entire series is awash with the Pre, In addition to the jumb-sized Pre phones, we also have the NASCAR website, which now sports Sprint ads for the Now Network and showing the Pre, as seen to the right. That ad links to the “Sprint Speed” website, which when you click on the expand button on the right side of the stats crawler, converts into a NASCAR-themed version of the seizure inducing Now Network boxes.
One last NASCAR bit, A forum member over at EverythingPre was watching practice runs for tonight’s NASCAR Sprint All-Star Race (to be broadcast on Speed starting at 8:30 PM) and noticed during a camera pan something interesting: two enormous Palm Pre phones being assembled inside the Lowes Motor Speedway in Charlotte, North Carolina. A size comparison shows that these suckers are about 18-20 feet tall. No word on if they built a giant Touchstone charger to go with them...
Moving away from NASCAR, this is the #2 IndyCar, driven by Raphael Matos. The photo, added recently to the IndyCar website and noticed by IntoMobile.com, shows that even with the big advertising push that Palm and Sprint are bound to make, they’re still willing to make smaller ad buys, like slapping “palm pre” onto the engine hump of a 200 mph race car.
Comments
>>A size comparison shows that these suckers are about 18-20 feet tall.
Hmmm, still smaller than my treo 650.
The IndyCar ad is interesting, considering next weekend is the Indy 500 and the Coca-Cola 600, on the same day(Sunday.) The Indy race is in the afternoon, and the Coca-Cola 600 runs into the evening, so if Sprint is Smart and announces a release date during the week, as has been speculated to happen in the WSJ, and was confirmed(if you call his wording confirmation) by a Sprint Executive in a radio interview, then Sprint will have fully 12 hours of wall coverage to present the Pre with a release date... Last year 7.6 million and 7.2 million viewers watched the Coke 600 and the Indy 500 respectively... I'm not sure how many are cross-over viewers, but thats still a lot to see ads about when a phone is coming out!
By the way, thats an aweful picture of the Pre... use something like this picture i took: http://twitpic.com/5cka8
:)
My boss went to the race in Charlotte and snagged some promotional handout that Sprint had that is supposed to be life size of the Pre: http://twitpic.com/5f9r3
The back is just telling people to visit: http://www.sprint.com/palmpre
Want to leave a comment? Register for free!
In an effort to reduce comment spam, you need to log in to comment. Registration is fast, free, and easy and gives you access to comment, discuss the Palm Pre on the largest Pre forums on the 'net, enter contests, and much more. Join now!