Bell is certainly taking their upcoming Palm Pre launch seriously. The above video is the first episode of what seems to be a new Bell online Palm Pre campaign. Very well done, in my opinion, this video uses everyday people on the street and gets their opinion on the Palm Pre.
This kind of product advertising is always effective in my eyes. Unlike the Palm commercials, which seem disconnected from reality, this video seems grounded in the reality of everyday life, showing the Pre can do things the average person desires, but might not think of offhand, like photo uploading to facebook.
Also in Bell news is this this new Bell TV spot:
The video, as Engadget points out, is strikingly similar to the iPhone ads. But maybe that's not a bad thing. Love or hate the iPhone, their tv ads are successful. They directly show off key features of the device. This is the kind of advertising the Palm Pre needs in order to get its foot in the door for the average consumer who isn't a smartphone buff.
Also very interesting in the TV spot is how Google Maps is operating. It rotates! This has led some to believe the Bell Palm Pre will include WebOS 1.2, while others just think it's an overzealous ad man. With the Palm Pre coming to Bell on August 27th, we certainly won't have long to wait to find out.
Comments
Is my phone screwed or is this all special effects. Forgetting the google rotate for a minute, but when I click a card to zoom into it, its choppily zooms in. This shows everything happening like butter with no pauses.
That is going to be video editing.
The iPhone commercials do that too. Some of the small print on those iPhone commercials point out that some features demostated are "time accelerated" or something.
I can't say for sure, but I think the Google Maps rotating into landscape is probably real. After all, it's not such a hard feature to implement, is it? I tried to use the same method you use to implement the landscape e-mail fix, and it almost worked, except for the fact that a portion of the screen doesn't rotate with the rest, for some reason...
"Pre-Order yours today"? Hasn't anybody told our friends up north about the ban on pre-puns?
I wonder how much better Sprint would have done with this ad as opposed to the creepy lady. I actually like Sprint's NOW commercials but the Palm Pre ads are just stupid...imo.
I think that Bell is taking a smarter approach. The Facebook integration is not talked enough by Sprint in their ads. When I show my Pre off and I tell them that the picture changes when they update their Facebook profile, jaws drop. With the Sprint ads, a potential customer would just think...."there's another phone that calls facebook...big deal".
What am I seeing here? Is this advertising that actually advertises the phone's features, AND the phone?
Yeah, that's way better than the "Pre Chick in the Sky with Diamonds" approach that Palm has taken.
"she knows her **** ehhh" hahah Canadians. All jokes aside Palm in the US has not done a good enough job advertising the pre. The more users the better.
My thoughts exactly.
She knows her shit Ay? God she's f'n hot!
Mmmm... hot Canadian women. Great for those cold Canadian nights.
She's got kind of a Lindsey Lohan look going, but what the heck. I say ditch the creepy Pre chick and bring in the Canadian spokesbabe!
Wow, I like Canadians. Here in Buffalo, we do like to make fun of them, of course, but seriously, why can you find bad to say about a country that can manage to give its people both free healthcare AND Pre commercials that actually make sense? We can't seem to do either here. /me hangs head in shame.
Keep up the good work, Bell. Great video!
Canadian health care isn't free, it's paid for by taxes. The commercial is an improvement over Palm's ads though.
Let's not get too far off topic here, but just one small point of correction, if I may. You seem to have misinterpreted my use of the word "free". All I meant by it was that everyone has equal access to it, with no direct out of pocket cost for usage. I didn't mean no one pays for it.
OF COURSE, it's paid for by taxes. Everything has to be paid for somehow. Nothing in the world is actually free of cost. That goes without saying. All better now? Good. :)
In any case, this is hardly relevant to the topic at hand. (And yes, I realize I opened a box I probably shouldn't have, so now I'll do my best to close it.) Once again, great video, Bell, and good commercial.
I'll refrain from making an easy political swipe (re: healthcare) and just say I completely agree with the Pre commercials being very sad in the U.S.
Hmmm, wonder what a political swipe gesture looks like on a Pre...? (but I'm with you on the health care thing. They've got plenty of problems with their system up north)
I believe the Political Swipe Gesture only uses your middle finger.
ROFLMAO! Perfect!
Backseat marketing experts....
Why is everyone so concerned about marketing?
That's sprint's and palm's jobs.
Well I would be worried. Take a look at the news lately. Palm isn't doing so well. If for some reason they .. ooo... go bankrupt, or stop production or support for the Pre. Well that means I bought a cool phone that only makes phone calls (if that.) Plus I am a share holder.
Thank you! we all are experts on marketing... Palm, Sprint, they are just a bunch of overpaid idiots.
QUIT TALKING ABOUT THE COMMERCIALS, I WANT TO READ SOMETHING ELSE ON THIS STUPID SITE
The great thing about a site like this is that if you don't like a particular topic you can just skip it. You might want to give that a try instead of ranting.
That would be true if it was not for the fact that every other topic is about that. It's becoming a place for people like you to whine over and over and over....
So that leaves half the articles for you to read.
because bad marketing means no customers and no customers mean a product people just paid hard earned money for goes away and does not get supported as Palm and/or Sprint move on to new products because they have to in order to turn profits.
These are much better commercials than in the US. I really wish someone would have tested those commercials out better. EVERYONE I know says they were reluctant to even look at the Pre because of the "creepy" ads.
Kudos to the Bell for good ads. At least they learned from Sprint's mistakes.
Sprint's mistakes? Did you mean "Palm's mistakes"? I think most people consider the Sprint ads to be rather good.
Touche, maybe Sprint isn't to blame. But those ads are god awful. No test marketing should have said otherwise.
i don't exactly see any good pre ads by sprint. i see good at&t ads about apple. And the now network ads? They look ok but what the hell does that mean? if it means it's fast just say that. but i place a call it goes through same as any other network. i just don't think the add is particularly clever. and it's not really about the Pre it's about sprint. it just occasionally has a pre in it. but it doesn't sell the featuresof the pre. Personally i think we've seen why both of these companies have such crap balance sheets.
She knows her shit Ay? God she's f'n hot!
Canada's marketing and advertisement for the Pre is far better than America. No scary future woman but rather some rather cute looking canadians using the phone speaking clear about the features.
I LOVE the Google maps..I can't wait.. hopefully this really releases it with the webos 1.2 and it improves the phone even more...Hopefully this will improve the application store... =D
cant wait!
It is much better than the creepy, soul sucking girl but I don't like the iPhone knockoff ad (down to misrepresenting the features of device just like apple!) that much. However, the on the street bit is great. The reactions are what I've seen in real life and it makes the device easy to relate to. In the US, for some reason, the campaign has a distancing effect.
@VickMackey
Marketing matters because if the platform is not successful in attracting users it won't attract developers and if that doesn't happen - no more pre. Palm doesn't have a lot of room for error and their message, to me, is just plain weird right now. Not good for anybody and if it keeps up you won't be reading about commercials, or anything else, on this site in a year.
Excellent! I think such viral videos and advertising approaches are great!!! I think they would do a LOT to really appeal to the younger generation and generate broader interest outside Palm's established base. The business work horses already know PALM so they will check out what Palm puts out anyway, but the market share to target for real growth is the one that the i-phone has captured so heavily. You saw the reaction of the girls about the simple thing of a facebook photo updating automatically. That's the kind of stuff that the younger generation finds appealing and are selling points for them.
The girl they are using in the Palm ads now doesn't appeal to them nor does the style of the ad. It's not hip or lively or catchy or flashy. Hip factor is HUGE for this generation--see the mac, i-pod and i-phone explosion as evidence.
I think they need more advertising like that in the US. If I were an average person, I would have a hard time getting excited by the advertising I see in the US, as they don't show what the pre does that makes it really special.
Heck, at least bring back ski mask guy. At least he made me laugh.
Ha ha ha. It's funny when girls try to be tech savvy.
(Sorry if this offends)
The advantage to the Canadian health care system is that I can suffer as many heart attacks as my body can handle through the anticipation and excitement of the August 27th launch date, and not have to directly pay for it.
I do have to admit one thing though, and that is I have not seen any advertising of the Palm Pre through Bell that has not been internet directed (meaning unless there was a link to YouTube or something, I haven’t seen it on the boob tube).
Well, all the iPhone fans are pissed about the bell ad so much that they are doing what the creepy girls ads did - they're getting people to talk about the ads and the phone!
Now, if somehow, the Bell folks could "lend" those ads to the US folks, that would all be sweet!
I Take It I'm THe Only One Who Noticed The Microphone Is On The Other Side Of The Phone I May Be Overlooking Something But Is There Any Reason In Particular For That?
Isn't that obvious? It's so you dont talk or breathe directly into the microphone. The rear position allows your voice to be slightly muffled and hence clearer to the party on the other end.
After demoing the Pre, the dude asked: "So will you buy a Pre?"
The homeless hobo replied: "wazzzzup man no I sleep on the streets I can't afford no phone"
The "crazy expresso man" replied: "No but I'll steal yours so I dont have to pay for the phone or the service"
The girls replied: "no its not cool enough like the IPHONE"
Thanks for reading.
/Trolled
Anyone know what song/Artist is in the commercial?
Thanks :)
The funny thing is all through the commercial the mic is on the left until the last picture. Maybe this is a left handed version like their health care. Sorry...
池袋 風俗
渋谷 風俗
新宿 風俗
性病検査 女性
不倫調査
尾行調査
企業調査
身元調査
身辺調査
結婚調査
夫の浮気
妻の浮気
尾行調査
企業調査
所在調査
身辺調査
追跡調査
尾行調査
ストーカー調査
浮気調査
身元調査
信用調査
浮気調査
身辺調査
信用調査
特殊調査
所在調査
素行調査
追跡調査
信用調査
身上調査
所在調査
ストーカー調査
妻の浮気
ストーカー調査
素行調査
盗聴調査
身元調査
不倫調査
探偵
不倫調査
妻浮気
結婚調査
信用調査
データ調査
不倫調査
夫婦浮気
身元調査
盗聴調査
大人のおもちゃ
アダルトＤＶＤ
av 写真
大人のおもちゃ
アダルトグッズ
アダルトグッズ
アダルト ブルーレイ
アンドロペニス
オナホール
コンドーム
ローション
SM 通販
メンズセクシー下着
男性用下着
Tバック下着
大規模修繕
決済代行
SEO
SEO
花植物大図鑑
決済代行
Want to leave a comment? Register for free!
In an effort to reduce comment spam, you need to log in to comment. Registration is fast, free, and easy and gives you access to comment, discuss the Palm Pre on the largest Pre forums on the 'net, enter contests, and much more. Join now!